Fly Delta App / Choice Benefits
The Ask
Delta asked us to create a more visually appealing experience for members to easily select their Choice Benefits. A customer was only able to do this through Delta’s web experience, so we found opportunities to create an app experience that was far better than the website.
This was the current web experience before the project started
We had three core principles for this work. Design a native experience that is premium, intuitive and seamless and meets the expectations of Delta’s VIP customers. Second, educate customers about their benefits and the selection process. Third, streamline the selection process for customers through the app.
The Solution
Our clients were trilled with the work for this section of the app. It allowed the customers to easily pick their selection, clear details on each benefits and review their selections since they become locked for that calendar year. The celebration modals were well received as we want to acknowledge this milestones for their loyal customers.
The Result
“David always brings an invaluable ability to present to any client group and get them aligned with his and the teams' creative vision. On Choice Benefits, having not worked with some of the Delta clients before, he built a rapport with them, gained their trust and really listened to their feedback and actioned upon it. His enthusiasm and professionalism while presenting made my job so much easier when trying to sell through an idea to clients.”
AKQA ColleagueThe Team
Associate Creative Director
Creative Director
Senior User Experience
Designer
David Muhlhausen
Mike Hickman
Yisha Zhou
Hoi Man Mak