Coca-Cola App / Refresh
The Ask
Our team was asked by Coca-Cola to completely redesign their flagship app. They wanted to expand their audience with a more robust digital experience.
Previous designs for the app
The Solution
I oversaw our conceptual phase for this work as well as took a large role into designing our visual directions. The existing app didn’t allow for an easy sign up process, nor the ability to handle multiple campaigns on the home screen. The team and I also explored animations where we could bring in moments to make the experience more lively and engaging.
The Result
A simplified registration process, new global design system, scalable templates for content pages, and simplified navigation allow users easily access content wherever they go. As a result, the revamped Coca-Cola app found its way to 40% more phones.
The Team
Senior Art Director
Creative Director
User Experience
Senior Designer
David Muhlhausen
Thad Goad
Tyler Berry
Jaedon Lee