Chick-fil-A / Digital Brand Prototype
The Ask
Our small team was asked by Chick-fil-A to envision a digital prototype to showcase a site for their brand guidelines that is accessible, easy to use, and visually stunning for internal teams as well as external partners.
The previous designs from their branded documentation
The Solution
I wanted to frame out this experience with a couple of core templates that could scale as needed for deeper dives into the color palette for example. My solve was to create a site that is visually engaging with some of the other teams visual direction within the account. The site should have a delight factor as well as content presented in digestible chunks.
The Result
Overall the client was very pleased with the direction, look and structure of the prototype which allowed for his team to start taking the next steps to making this experience come to life.
The Team
Senior Art Director
Creative Director
Senior Copywriter
David Muhlhausen
Daniel Averso
Tom Mullen