Weekend Edition

A project from 2011, we were challenged to create an unique area on the homepage for better content on the weekends.  On Friday afternoons, a bar would appear below the global navigation to highlight great content upcoming for the weekend.  Then during the weekend, the center column at the top of the page would display in a "magazine style" the great content our writers wanted to highlight. 

Our main goals were to allow content to be "packaged" in the center column to enhance related content and to highlight our great content from our writers and producers for more engagement and more time spent viewing our content.

My roles:  Art Direction  /  Design  /  Strategy & Concepts  /  QA Testing